Latana is the first industry insights solution that puts quality at the forefront. Our research team and technology work to ensure relevant data is immediately available to use by your team, and data confidence is highlighted across the dashboard. Our navigation is intuitive and further exploration of data easy.
With key insights into 100s of industries and 1000s of brands worldwide, there is something there for everyone with Latana.
Industry insights that are relevant and easy to understand
Beat the competition with a clear understanding of what is happening in your industry. Latana offers the 3 most relevant KPIs that every leader needs to make actionable & strategic decisions: Brand Awareness, Market Sizing, and Purchase Drivers.
Discover the most well-known brand in your industry
Brand awareness measures what share of consumers knows your brand. Understanding brand awareness is the most important ingredient to a successful marketing strategy. We enable you to track brand awareness levels for your and all your competitor brands across age, gender, income level, education level, and location.
uncover your potential for growth
To grow in your industry, you need to understand the total number of potential buyers for your product. Our industry insights trackers help you easily understand market size across the adult population and the consumers considering buying a product within your industry.
Learn more about consumer purchasing intent
Accurate data on purchase drivers can help you position your brand within your industry. Our insights will show you how strong purchase drivers for your product/industry are when it comes to improving brand performance.
All your industry insights in one intuitive dashboard
Tired of long PDF reports that are confusing and include limited insights? With Latana, you can slice and dice data in the way that makes most sense for your brand. We provide all your industry insights in an easy-to-use dashboard where you can effortlessly see how your brand is performing and freely segment the data into additional insights.
Continuous delivery of industry insights
Large research teams take a long time to deliver minimal results. Latana’s industry insights are continuous throughout the year, meaning that you get the most current and relevant data delivered directly to your dashboard when you need it.
Latana guarantees 100% quality data for your industry insights
Our team of experienced researchers and data scientists have created a reliable industry insights platform using tried and tested methodologies to ensure data you can trust. This is how they do it:
- Mobile-optimized surveys
- Global ad-tech infrastructure
We use the latest in global ad-tech infrastructure to reach over 6 billion smartphone users globally. Use our global ad-tech infrastructure to access truly organic and casual audiences in the app-based ad space for authentic and representative brand opinions.
See how industry leaders are using Latana to improve brand performance.
We provide unprecedented flexibility in exploring brand data by letting you define what matters the most. Customize your dashboard to fit your needs using combinations of geography, time period, KPIs, brand, and audience segments.
Easy Access To Data
Our intuitive dashboard provides easy access to all brand insights and enables you to easily prepare reports and run ad hoc research.
Latana provides a range of industry benchmarks so you can see how you stack against competitors, industry averages, and top performers. Use the metrics to easily analyze your successes, failures, and areas needing improvement.