Accurately Track Your Target Audience With Reliable Data

Unlock consumer insights with precise geographic granularity from specific cities or highly targeted audiences around the world.

Precision and Accuracy For Target Audience Data You Can Use

Get the insights you need to make brand decisions based on facts not gut feeling

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Trusted Answers from a Global Target Audience

We ensure insights are generated from a representative and trusted global target audience, using additional automations to eliminate any noise in the results and provide only meaningful insights.

Data Accuracy from Machine Learning

Our MRP algorithm uses data input such as audience characteristics to make better predictions for data outcomes than quota sampling can, to ensure stability and accuracy of your audience tracking.

Consistent Data Quality

Our automated quality-monitoring and data-cleaning processes ensure we always deliver on high-quality and consistently reliable insights for your target audience.

Multilevel Regression and Poststratification (MRP)

Our advanced brand tracking techniques guarantee reliable data and deeper insights for our users.

Our MRP algorithm learns over time ensuring reliable and precise results that help brands make better decisions. Feel safe tracking your brand's progress knowing our methodologies produces lower margins of error and quality insights that are more closely aligned to real-world changes. MRP-treated data smoothes outliers in survey data over time and unlocks reliable audience segmentation so you can monitor the most important target audiences for your brand.

Audience Segmentation with Latana

At Latana, we understand that brands need more than just insights from the general population. We use an AI-powered algorithm to enhance the brand tracking data collected and generate accurate insights for important audiences. That means you can make marketing decisions based on audience segmentation information you can trust.

Our audience characteristics are the building blocks for your segmentation and can be used to frame and analyse your audience. The Latana dashboard offers the standard demographic characteristics of potential category user, age, gender, income, education, and location, to build your audiences.

Precision Every Time

Our algorithm produces lower margins of error so you can act with confidence when making marketing decisions.

Reliable Segmentation

Audience precision that allows you to segment the data by your chosen target characteristics with representativity and reliability in the data.

Accurate Data

Better quality insights that are more closely aligned to real-world changes.

How MRP Works

Our machine learning utilizes the best data modelling techniques

FILTER

Our algorithm considers every wave of data to learn the difference between outliers in the data variance and real-world movements. This removes the noise from a dataset to help detect realistic brand trends

Our algorithm considers every wave of data to learn the difference between outliers in the data variance and real-world movements. This removes the noise from a dataset to help detect realistic brand trends

Our algorithm inputs many audience characteristics used to predict KPI outputs. This allows for more granular and reliable audience segmentation than quota-sampling can.

Professional
Support

We don't just provide reliable brand insights. At the core of the Latana product is a dedicated team waiting to help you on your brand tracking journey.
Accurate brand tracking requires more than sending your target audience a list of questions. If you team isn't experienced in consumer insights research or doesn't have the capacity to reach the audiences that matter most for your brand, you won't get the data you need. That's why all our users are connected with an experienced team of researchers, data scientists, and project managers. Our team are on board to provide all the support you need from the preparation of your survey right down to the delivery of your results.

More on Data Quality

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The Ultimate Guide to Data Quality

All you need to know about maintaining data quality during marketing analysis and why it's vital when gathering insights on your target audience.

Venn diagram on green background
MRP vs. Traditional Quota Sampling Brand Tracking

Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.

Purple Venn diagram
MRP: Uncovering Insights in Niche Audiences

Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.

Accurately Track Your Target Audience With Reliable Data

Unlock consumer insights with precise geographic granularity from specific cities or highly targeted audiences around the world.

Data Confidence Hero Mobile
DATA REACH

Millions of Voices in One Single Place

We provide unprecedented geographic granularity and scalability for your brand

Image with people inside colored circles with titles, pet owned, urban millennials, high income, high education

Measure the Right Target Audience With Custom Segmentation

Our advanced algorithms enable you to track the target audiences that matter to you with confidence, to allow you to measure the impact your brand is making amongst your core consumers.

Map Purple

Reach Your Target Audience With Global Survey Distribution

To ensure wide demographic and geographic coverage, Latana utilises vast-reaching ad-tech infrastructure to distribute surveys to people living in 100+ countries and 1000s of cities worldwide.

4 mobile devices with surveys

Better Understand Your Target Audience With Language Support

Our dedicated team of project managers ensures that your survey is translated and localized so you can gather the insights you require in any destination.

Find the People That Matter Most For Your Brand

We use the latest technology and research trends to ensure brands can reach the target audiences that will drive them forward

City Level Tracking

Want to know how your campaigns are performing in a specific region? Testing marketing efforts in one city versus another? A hyper-local brand where cities are your business? Latana's City Tracking feature can give you the insights you need to succeed.

Use city level tracking to:

Icon data confidence blue dot in black circles

Eliminate the noise and inaccuracy that comes from running a national-level survey when all you need is data for a specific city

Icon data confidence blue dots

Benefit from the flexibility of launching impromptu tracking targeting the specific locations connected to marketing campaigns

Map With People's faces on some capitals
Map With People's faces on some capitals

Global Ad-tech Infrastructure

We use the latest in global ad-tech infrastructure to reach over 6 billion smartphone users globally. Use our global ad-tech infrastructure to access truly organic and casual audiences in the app-based ad-space for authentic and representative brand opinions.

DATA QUALITY

Precision and Accuracy For Target Audience Data You Can Use

Get the insights you need to make brand decisions based on facts not gut feeling

Trusted Answers from a Global Target Audience

We ensure insights are generated from a representative and trusted global target audience, using additional automations to eliminate any noise in the results and provide only meaningful insights.

Data Accuracy from Machine Learning

Our MRP algorithm uses data input such as audience characteristics to make better predictions for data outcomes than quota sampling can, to ensure stability and accuracy of your audience tracking.

Consistent Data Quality

Our automated quality-monitoring and data-cleaning processes ensure we always deliver on high-quality and consistently reliable insights for your target audience.

Reliable Data For Accurate Insights

Our dedicated research and data science teams use best practices and advanced algorithms to provide brand insights you can trust.

Mobile-Optimized Surveys

We create a smooth mobile user experience for survey respondents that ensures valid and reliable results.

Latana uses mobile-optimized UX survey design to collect responses in a way that is set up to enable accurate and honest answering. A better user experience for survey takers leads to higher response rates, better quality answer patterns and the assurance that you receive reliable brand insights from the people that matter most to you.

Illustration of three mobile phones displaying a survey
Illustration of three mobile phones displaying a survey

Multilevel Regression and Poststratification (MRP)

Our advanced brand tracking techniques guarantee reliable data and deeper insights for our users.

Our MRP algorithm learns over time ensuring reliable and precise results that help brands make better decisions. Feel safe tracking your brand's progress knowing our methodologies produces lower margins of error and quality insights that are more closely aligned to real-world changes. MRP-treated data smoothes outliers in survey data over time and unlocks reliable audience segmentation so you can monitor the most important target audiences for your brand.

 illustration with people's groups
 illustration with people's groups

Professional Support

We don't just provide reliable brand insights. At the core of the Latana product is a dedicated team waiting to help you on your brand tracking journey.

Accurate brand tracking requires more than sending your target audience a list of questions. If you team isn't experienced in consumer insights research or doesn't have the capacity to reach the audiences that matter most for your brand, you won't get the data you need. That's why all our users are connected with an experienced team of researchers, data scientists, and project managers. Our team are on board to provide all the support you need from the preparation of your survey right down to the delivery of your results.

Laptop with Latana's dashboard
Laptop with Latana's dashboard
Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

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