While sports nutrition has always been a relatively well-known industry, certain changes in today's world have contributed to a steady increase. This includes a rise in the youth population, a stronger focus on obesity, and an increase in demand for fitness studios and other sports clubs. The industry has also expanded due to a demand for plant-based nutrition.
However, reliable brand and industry data are scarce. How many people are planning to purchase a sports nutrition product in the coming year? What is it they value most: taste, variety, or price? What will drive them to purchase? And which are the sports nutrition brands that these people know best?
Latana’s Sports Nutrition Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are planning to purchase a sports nutrition product over the coming 12 months and what their key purchase drivers are
• Brand awareness estimates for 20 sports nutrition brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.