The global mattress market is worth what industries can only dream of — billions. It also has the benefit of being considered a necessary item rather than a mere luxury. The mattress industry has also moved beyond traditional selling points in the last years. While once upon a time the only way to buy a mattress was in a brick-and-motor store, tons of D2C brands are now in the mix and it is as easy to buy a mattress online.

However, reliable brand and industry data is scarce. How many people are planning to purchase a mattress in the near future? What will drive them to purchase? Which mattress brands are people aware of?

Mattress Industry Hero

What’s inside?

Latana’s Mattress Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.

Use this industry dataset to get:

• Insights on how many people are planning to purchase a mattress over the coming 12 months and what their key purchase drivers are
• Brand awareness estimates for 20 mattress brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to dashboard with the ability to download charts and raw data

Tracked brands

Is your market or brand not available?

Tracked brands

Is your market or brand not available?

Need more information?

Our sales team can answer your questions.

Why Latana?

Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.

Quality data 
you can trust

Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.

Track your KPIs with confidence

Our experts do the heavy lifting 
for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors 
and tracking your brand performance.

Insight-driven dashboard

Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.

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