With good physical and mental health playing a more important role in people's lives, the dietary supplement market is booming. Today, dietary supplement brands are not just limited to vitamins, but also incorporate high-fibre and protein food products, as well as vegan and organic dietary supplements.
However, reliable brand and industry data is scarce. How many people regularly buy dietary supplements, or are considering doing so in the near future? What is it they value most: brand name, nutritional value, or quality? What will drive them to purchase? And which are the dietary supplement brands that these people know best?
Latana’s Dietary Supplement Insights delivers core industry data and brand performance of up to 20 relevant players in the industry per market, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people regularly buy dietary supplements, or are considering doing so in the near future and what their key purchase drivers are
• Brand awareness estimates for dietary supplement brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.