INDUSTRY INSIGHTS
Car Buying & Selling
The UK's new car market fell to record lows in 2021, with sales down by 28.7% on pre-pandemic levels. Does this mean good news for the used car market? Yes and no. While sales may have fallen at the beginning of the pandemic, things did start to look up again by the first quarter of 2022. However, by the second quarter of the year, the UK used car market fell by 18.8%. These numbers can tell us many things but one thing is for sure: car buying and selling companies need to be competitive if they want to attract business in this currently rocky industry.
However, reliable brand and industry data is scarce. How many people are planning to purchase or sell a car in the coming year? What is it they value most: reputation, quality or price? What will drive them to purchase? And which are the car buying/selling brands that these people know best?
What’s inside?
Latana’s Car Buying/Selling Insights delivers core industry data and brand performance of 20 relevant players in the industry, to help you stay ahead of the competition.
Use this industry dataset to get:
• Insights on how many people are planning to use to a car buying/selling website over the coming 12 months and what their key purchase drivers are
• Brand awareness estimates for 20 car buying/selling brands among purchase considerers and ability to segment results by other demographic profiles
• Monthly updates on changes in awareness levels among the general population with performance and industry benchmarks
• Unlimited access to a dashboard with the ability to download charts and raw data
Tracked brands
Tracked brands
Why Latana?
Latana is focused on bringing you reliable insights. Join a revolution in brand performance technology that provides you with rich datasets to track your industry and brand performance over time.
Our advanced sampling and machine-learning modeling provide you with unmatched data quality that you can rely on.
Our experts do the heavy lifting for you by designing a set of meaningful and quality-assured KPIs, giving you confidence when benchmarking your competitors and tracking your brand performance.
Our dashboard is designed to put quality insights at the forefront. Uncover the most relevant updates for your brand with ease, explore your data further with intuitive navigation, and save your team hours of manual data work.
