Online, Offline, Integrated:
The State Of Marketing In 2021

Download the report to get brand insights that will help you structure your marketing strategy in today’s omnichannel world.

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What This Report Explores

It has never been a more exciting time to be a marketer. From podcasts to print advertising, the options are endless. But which channels are suited to your budget and goals? And what do consumers pay attention to these days anyway?

Your marketing mix is like a cake. As a marketer, you are the chef who brings the ideal blend of the right ingredients together.

In this report, we will use exclusive data from Latana to dive into how Coca-Cola, McCoy’s, and the Co-op use different channels to achieve their brand goals and reach different audiences.

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A Sneak Peek Into the Report

Round framed Coca Cola logo on red background

of people were exposed to Coca Cola’s new ad via TV

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Early adopters

find online advertising more memorable than offline advertising

Round framed McCoy's logo on a gold and black background

of the general population was exposed to McCoy’s advertising via billboards