The Millennial Consumer
Preferences Report

Get vital insights into how Millennial consumers feel about important issues and topics in 2022.

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What This Report Explores

Generation Y — more commonly referred to as Millennials — is made up of around 1.8 billion people. As the largest generation, Millennials are in their prime working years and command a great deal of economic power.

Better educated than previous generations and very plugged into technology, Millennials are, in many ways, similar to their younger Gen Z counterparts. However, brands should keep in mind that Millennials have lived through countless global catastrophes — financial & political — and many haven't financially recovered from the Great Recession yet.

Thus, brands that aren’t aware of what’s important to this generation will struggle to forge connections. By taking a deep dive into how Millennials feel about a wide variety of important issues, this report should help brands build more informed, effective branding strategies to target Millennial consumers going forward. Download now to learn more!

The Millennial Consumer Preferences Report Hero

Learn more about how Millennials feel about important issues in 2022

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Discover the importance of mental health to Millennials

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Find out where Millennials stand on hot-button ethical issues

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Learn more about Millennials' views on sustainability & their environmental impact