The Millennial Consumer
Preferences Report
Get vital insights into how Millennial consumers feel about important issues and topics in 2022.
What This Report Explores
Generation Y — more commonly referred to as Millennials — is made up of around 1.8 billion people. As the largest generation, Millennials are in their prime working years and command a great deal of economic power.
Better educated than previous generations and very plugged into technology, Millennials are, in many ways, similar to their younger Gen Z counterparts. However, brands should keep in mind that Millennials have lived through countless global catastrophes — financial & political — and many haven't financially recovered from the Great Recession yet.
Thus, brands that aren’t aware of what’s important to this generation will struggle to forge connections. By taking a deep dive into how Millennials feel about a wide variety of important issues, this report should help brands build more informed, effective branding strategies to target Millennial consumers going forward. Download now to learn more!
![The Millennial Consumer Preferences Report Hero](http://images.ctfassets.net/7so8go2zrvbw/5ktFE0njJdqjUlx833iPfc/d69afcebfbfa19d096083cfb0bd1f7bf/The_Millennial_Consumer_Preferences_Report_Hero.png?w=800&h=499&q=95&fm=png)
Learn more about how Millennials feel about important issues in 2022
![Rounded Image Woman Meditating](http://images.ctfassets.net/7so8go2zrvbw/4GvnGbOAPsGTYwwDwWY9XA/802cc074b810bf40b04244f918f56cb8/Rounded_Image_Woman_Meditating.png?w=382&h=382&q=95&fm=png)
Discover the importance of mental health to Millennials
![Rounded Image Pride Flags](http://images.ctfassets.net/7so8go2zrvbw/5oRjtDRu18jyYF71c2aXEQ/9044b306f6e4758fef355a50babcfdfa/Rounded_Image_Pride_Flags.png?w=382&h=382&q=95&fm=png)
Find out where Millennials stand on hot-button ethical issues
![Rounded Image Neon Lights For The World](http://images.ctfassets.net/7so8go2zrvbw/6Wb1H1xrTeA26ZyjizgQzk/91028f24ef0d0035242d75efcb065be8/Rounded_Image_Neon_Lights_For_The_World.png?w=380&h=380&q=95&fm=png)
Learn more about Millennials' views on sustainability & their environmental impact