The Ultimate Guide 
to Brand Associations

Everything you need to know 
about identifying and nurturing 
brand associations. Fill in the form to 
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What This Guide Explores

Brand awareness is important. After all, if consumers aren’t 
aware of your brand, how can they have any further thoughts about it? But while brand awareness refers to a consumers’ 
recall abilities, brand associations help you understand the perceptions surrounding your brand. Everything from your marketing campaigns to your product itself should be designed to reinforce your brand’s identity — be it innovative, accessible, or exclusive. Yet, it can be quite challenging to discern whether or not your brand identity translates into positive consumer associations for your brand. To discover what traits and characteristics consumers equate with your brand, brand association delves even further into consumer sentiment and provides invaluable insights. So, download "The Ultimate Guide to Brand Associations" now to learn more about brand associations and why they're key to informing an intelligent, data-driven marketing strategy in 2022.

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Why Customer-Centricity Matters

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Learn why tracking 
brand associations is vital to your brand strategy
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Discover 3 tips to help 
you make the most of your brand association insights
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Take a deep dive into 
our Brand Associations 
Case Study on Amazon Kindle