Latana X Hims Logos

Fill in the form to learn more about the performance of this online healthcare brand. PLUS bonus information on the health & wellness sector as a whole!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

Discover Which Audiences Love Hims in 2022

Focusing on "hush-hush" health concerns such as hair loss and erectile dysfunction, Hims started off as a D2C platform that sold pharmacy products to men. Statistically speaking, almost half of men miss their annual checkups — which can be disastrous for their health. Hims' goal was to bridge that gap & help men become more comfortable discussing health issues — as well as getting the help they need.

Today, Hims is a proper telehealth and teletherapy service, where users can schedule virtual doctor appointments and even speak with licensed therapists. So, which audiences are Hims' biggest fans, and where does the brand still have room to grow? Download our brand bite to find out!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Millennial men are 31% more likely to consider using Hims than Boomer men.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

About UsCareersPress RoomContact UsKnowledge Center

© 2023 Latana Brand Performance. All rights reserved. Various trademarks held by their owners. · Impressum · Privacy Policy · Terms & Conditions