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Marilyn Wilkinson

Marilyn Wilkinson is a digital marketing strategist and copywriter who works with a number of B2B tech and SaaS brands, including Latana. She is passionate about branding, great content, hiking through the mountains and drinking too much coffee.

Articles by Marilyn

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Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
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Brand Marketing
Brand Sustainability

Can AR Save Brick and Mortar Stores in 2023?

Over half of US consumers prefer to shop online. Can augmented reality help attract shoppers to physical stores?

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Brand Strategy

TikTok Cracks Down on Political Content – But Is It Enough?

Ahead of the US midterm elections, TikTok has introduced a series of restrictions to limit the influence of politicians and political groups.

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