Group 556 (1)


Imran Choudhary

Articles by Imran

Magnyfing glass icon
Brand Awareness
Brand Strategy
Brand Sustainability
Brand Marketing
Brand Deep Dives
Brand Tracking
Consumer Insights
Work Advice
Magnyfing glass icon
Blog Cover 1288X400 (2)
Brand Insights
Brand Tracking

How Latana creates higher quality insights through better question design

Measuring brand awareness can seem pretty straightforward: you simply ask someone whether they know a brand. But the devil is in the detail and the exact question format can have a huge impact on the answer that you get.

Free Brand Insights and Tips

Sign up for our Newsletter to receive free, insightful tips on all things brand!